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Applied Magic Workshop at The University of Huddersfield
Saturday 8th June 10.00am-4.00pm
Over the past decade there has been a renewed interest in the academic study of performance magic. A large part of this interest is in how magic can be used to study other fields including psychology, neuroscience, and the physiology of vision. Outside of academia the techniques of performance magic are being applied in business development, sales and marketing, visual design, medicine, interrogation, sport coaching, futurology, product design,
branding, and seduction.

This day will explore the field of Applied Magic through case studies,
demonstrations and training in relevant aspects of both physical and
psychological deception. We will look at recent applications of both Cold
Reading and Attention Management Training and ask how academia should research, support, critique, and benefit from these innovations in the field.
The day will be facilitated by Stuart Nolan from Hex Induction.
Hex Induction was founded in 2002 when Stuart Nolan was awarded a NESTA Fellowship to apply the techniques of performance magic to other fields. In the past decade this has included work for clients in education, futurology, installation art, sport coaching, innovation, fashion design, heritage, software design, architecture, game design, storytelling, pervasive media design, creative management, and organisational psychology. Hex Induction is currently working with BBC R&D on an experimental perceptive media production of The War of the Worlds and creating a Future of Deception project launch for the NESTA 2050:Possible Worlds event in Autumn 2013.

AppliedMagicThe workshop will be held by the Performance Magic Research Group
at the Department of Drama, Queensgate, Huddersfield, HD1 3DH.